Top 5 Interior Design Website Mistakes and How to Fix Them

Top 5 Website Mistakes Interior Designers Make (and How to Fix Them)

If you're an interior designer or home stager, your website should do more than look good. It should help you book clients, build trust, and grow your business.

Over time, we’ve seen the same mistakes show up again and again. Here’s what they are and how to fix them.

1. No clear call to action

Many designer websites showcase beautiful work but leave visitors wondering what to do next. A strong website needs clear, intentional calls to action that guide people to take the next step.

Instead of a vague "Contact Me" link, consider using buttons that say things like "Book a Consultation" or "View Portfolio." Place them throughout the page so visitors are always one click away from taking action.

2. Outdated or do it yourself (DIY) design

Your website is often the first impression a client has of your work. If it feels outdated or homemade, it can create doubt about the quality of your services even if your actual designs are top notch.

A modern, polished website tells your potential clients that you’re professional and reliable. Focus on a clean layout, strong visuals, mobile responsiveness, and easy navigation to build trust right away.

3. No lead capture or chatbot

If your website doesn’t capture visitor information, you’re losing leads every day. Most people won't take the time to email you directly unless there’s a quick and easy way to connect.

We recommend using a lead magnet or intake form on your homepage or adding a chatbot that can answer questions and book appointments 24/7. Long gone are the days of people leaving voicemail, they want their answers on the spot. Stop missing leads without more work.

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4. No local SEO strategy

If you're not showing up in searches like “interior designer in Sarasota” or “home stager in Fort Lauderdale,” you're missing out on local clients who are ready to hire.

To fix this, create service area pages that target your city or region. Mention your location throughout your site and optimize your Google Business Profile to strengthen your local presence.

5. No automation behind the scenes

Following up with leads manually, sending reminders, and managing every step of client onboarding can take hours each week and make it easy for leads to slip through the cracks.

With the right systems in place, your website can automate these steps. At SolRise AI we can build automated client workflows inside of a custom CRM that include emails, reminders, lead tracking, and client intake forms.